What Is the Value to Us in the Twenty-First Century

question 16

Essay

What is the value to us in the twenty-first century of having an accurate demographic picture of earlier centuries?

Recognize the importance and application of emotional and rational appeals in persuasive writing.

Identify the benefits of using direct mail and e-mail as marketing channels.

Apply the AIDA model to develop persuasive messages.

Understand the role of persuasion in organizational management and communication.

---

Definitions:

Hypothesis

A proposed explanation for a phenomenon, set forth as a starting point for further investigation.

Post Hoc

Short for "post hoc ergo propter hoc," a logical fallacy that assumes a cause and effect relationship simply because one event followed another.

Deception Studies

The scientific investigation into the methods, motives, and effects of deception on human behavior.

Hindsight Bias

The tendency to view past events as being more predictable than they truly were after they have already occurred.