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Identify and evaluate short-term and long-term effects of price-based promotions on sales and profitability.
Understand the strategies of price matching and their implications for competitive positioning.
Recognize the significance of pricing strategies like cross-subsidy and penetration for product adoption and market share expansion.
Understand the multidimensional and integrative approach in understanding depression including biological, psychological, and social factors.

Definitions:

Liquidity Ratios

Financial metrics used to assess a company's ability to meet its short-term obligations, indicating how quickly assets can be converted into cash.

Debt Ratio

A financial ratio that measures the extent of a company's leverage, calculated as the company's total liabilities divided by its total assets.

Total Debts

The sum of all financial obligations or liabilities owed by an individual, organization, or country.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or a business cycle, whichever is longer.

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