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Persuasive Claims
Arguments or statements designed to convince or influence an audience to adopt a particular opinion, idea, or course of action.
Central Selling Point
is the unique feature or benefit of a product or service that is emphasized to differentiate it from competitors and appeal to consumers.
Outstanding Feature
A distinctive or prominent attribute or aspect of something that sets it apart from similar items.
Central Selling Point
The main feature or advantage of a product or service that is emphasized in marketing efforts to attract and convince customers.