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If you are impressed by Kounin's concept of withitness, you should try to
Specialty Products
High-value goods or services that are distinctive in some way and are often sought after by consumers willing to make an extra effort to obtain them.
Convenience Products
Goods or services that are easy to obtain and meet the immediate needs of consumers.
Capital Items
Long-term assets acquired or used by a business to generate income and not intended for resale in the normal course of operation.
Symbolic Attributes
Symbolic attributes refer to the intangible qualities that imbue products or brands with meaning beyond their functional use.
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