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Describe the nature and significance of the ripple effect.
Indirect Channel
A distribution pathway that involves intermediaries such as wholesalers or retailers to reach the consumer, as opposed to direct sales from producer to consumer.
Channel Functions
The activities performed by intermediaries in the distribution channel to make products available to consumers, including transportation, storage, and negotiation.
Full-Service Channel
A full-service channel is a distribution channel that offers a complete range of services, including product handling, storage, and transportation, as well as sales and marketing support.
Autotelic
An activity or action that is done for its own sake, because the experience itself is rewarding.
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