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What Is the Purpose of Criterion-Referenced Tests

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What is the purpose of criterion-referenced tests?


Definitions:

Positioning

The strategy of designing a company’s offering and image to occupy a distinct place in the mind of the target market, distinguishing it from its competitors.

Implementation

The process of putting a plan or strategy into operation.

Strategic Planning

The process of defining a company’s direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.

Marketing Strategy

A comprehensive plan formulated by businesses to achieve specific marketing objectives, through targeted actions and resource allocation.

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