Examlex
What is the purpose of criterion-referenced tests?
Positioning
The strategy of designing a company’s offering and image to occupy a distinct place in the mind of the target market, distinguishing it from its competitors.
Implementation
The process of putting a plan or strategy into operation.
Strategic Planning
The process of defining a company’s direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing objectives, through targeted actions and resource allocation.
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