Based on What He Has Seen at the Circus, Larry

question 35

Multiple Choice

Based on what he has seen at the circus, Larry came to believe that all elephants were docile. Recently, on his first African safari, he approached an elephant with the intention of petting it. Sensing Larry's presence, the elephant wheeled around and proceeded to charge. Larry must now adjust his elephant behavior scheme. According to Piaget, Larry must

• A) activate.
• B) adapt.
• C) disequilibrate.
• D) organize.

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Definitions:

Licensing

A business arrangement in which one party allows another to use its brand, patent, or intellectual property in exchange for a fee or royalty.

Product Association

The connection or linkage of a product with certain qualities, emotions, or concepts in the minds of consumers.

Allowable Franchising

A franchising arrangement wherein the franchisor grants the franchisee the rights to operate under the brand's trade name within specific, agreed-upon terms and limitations.

Look-Alike Packaging

Packaging that closely mimics the appearance of a well-known brand's product packaging to attract consumers.