If You Wanted to Use Computer-Based Technology in a Way

question 106

Multiple Choice

If you wanted to use computer-based technology in a way that was consistent with Piaget's principle of cognitive disequilibrium, which of the following applications would you select?

• A) simulated learning environment (microworld) software
• B) drill-and-practice software
• C) teleapprenticeship programs
• D) tutorial software

Comprehend the difference between push and pull promotional strategies.

Recognize the stages of the consumer purchase decision process and the effective promotional strategies at each stage.

Identify various promotional channel strategies and how they influence consumer behavior.

Understand the role of advertising and personal selling in reducing postpurchase anxiety.

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Definitions:

Hypothalamus

A region of the brain below the thalamus that coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems, and is involved in sleep and emotional activity.

Pituitary

A small endocrine gland located at the base of the brain which produces hormones regulating growth, metabolism, and the functioning of other endocrine glands.

Gonads

The primary reproductive organs that produce gametes (e.g., ovaries in females and testes in males) and sex hormones.

Adrenals

Glands located above the kidneys that produce hormones such as adrenaline and cortisol, which help control stress responses, blood pressure, and metabolism.