The Four Conditioning Principles Discussed in the Last Chapter Are

question 58

Multiple Choice

The four conditioning principles discussed in the last chapter are reinforcement, extinction, generalization, and discrimination. You remember them by imagining walking into your living room and seeing the following: an extra beam in the ceiling to reinforce it; on the countertop an ant that you extinguish; a general sitting at your living room table eating lunch; and playing in the family room, a pair of twins between whom you must learn to discriminate . You are using a(n) _______________ to learn these conditioning principles.

• A) acrostic
• B) pegword
• C) method of loci
• D) acronym

Grasp the impact of intangible benefits and costs on the financial attractiveness of investments.

Learn to compute and interpret the profitability index of investment projects.

Understand the considerations involved in making investment decisions without considering income taxes.

Learn to evaluate the long-term financial implications of investments, including their termination and salvage values.

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Definitions:

Short-Run Average Total Cost Curve

A graphical representation that shows the average total cost of producing different levels of output in the short run, when at least one input is fixed.

Fixed Cost

Costs that do not vary with the level of output or production, such as rent, salaries, and insurance premiums.

Output

The quantity of products or services generated by an enterprise, sector, or economic system.

Physical Capital

Assets used in the production process that are physical in nature, such as buildings, machinery, and equipment.