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In a bivariate distribution, the relationship between X and Y
Alternative Evaluation
The stage in the consumer decision process where options are assessed before making a purchase decision.
Information Search
The process by which individuals seek out and gather relevant information to satisfy a particular need or decision.
Routine Response Behavior
Refers to consumer purchasing decisions made out of habit without much deliberation or product comparison.
Prepurchase Behavior
The actions and processes consumers go through before making the final decision to purchase a product or service.
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