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Which of the following is true about the 1905 Binet-Simon Scale?
Segments Attractiveness
The degree to which a particular market segment is appealing to a company, based on factors like size, profitability, growth potential, and competitive intensity.
Positioning Strategy
A marketing strategy that aims to establish a brand or product in a specific place in the mind of the target market, distinguishing it from competitors in a way that makes it more attractive.
Segmentation Attractiveness
This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.
Perceptual Map
A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.
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