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A percentile band follows the same logic as
Transmitter
A device or system that sends signals, data or messages from one place to another, often used in telecommunications.
Communication Media
Various channels through which information is transmitted from one entity to another, including print, digital, and broadcast mediums.
Target Customers
Target customers are specific groups of individuals or organizations identified as the intended audience for a company's products, services, or marketing efforts.
IMC Message
Integrated Marketing Communications message, which aims to ensure consistency of the message and the complementary use of media.
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