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Describe the differences between cognitive-behavioral assessment procedures and the medical model of assessment.
Price Presentation
The way in which the price of a product or service is explained or displayed to potential buyers.
Price-Value Formula
An equation or principle that reflects the relationship between the price of a product or service and the value it provides to the customer, aiming to establish what is considered fair or competitive.
Buyer's Thinking
The thought process and considerations of potential customers as they decide whether or not to purchase a product or service.
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