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When Anthropologists Compare Ancient Artifacts from South America, Europe, and Australia

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When anthropologists compare ancient artifacts from South America, Europe, and Australia, they often find similarities among the images that are depicted. Based on Jung's analytical psychology, some of these apparent similarities may stem from ​


Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and desires.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristic.

Total Market

The entire pool of potential customers for a product or service, encompassing all segments and demographics.

Identifiable Groups

Collections of individuals or entities that can be distinctly recognized based on certain characteristics or criteria.

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