Expertise and Trustworthiness Are Two Factors That Affect the _____

question 195

Multiple Choice

Expertise and trustworthiness are two factors that affect the _____ of a source of a persuasive communication.

• A)credibility
• B)message
• C)likability
• D)honesty

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Definitions:

Sales Message

A communication designed to persuade or inform potential customers about a product or service.

Guarantees

Commitments or assurances provided to ensure satisfaction with a product or service, emphasizing the provider's confidence in meeting specified standards.

Value for Money

The measure of something's worth or utility compared to its cost.

Overcome Resistance

The process of addressing and mitigating objections or reluctance in order to persuade or achieve cooperation.