In General, Messages That Present _____ Arguments Are Effective in Persuasion

question 79

Multiple Choice

In general, messages that present _____ arguments are effective in persuasion because that style of argument tends to increase the credibility of the source.

• A)fear-arousing
• B)emotion-calming
• C)one-sided
• D)two-sided

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Definitions:

Fixed Costs

Expenses that do not change with the amount of goods or services produced by a business.

Raw Materials

The basic materials from which products are made, often extracted from natural resources and used in manufacturing processes.

Breaking Even

The point at which total revenues equal total costs, resulting in no net loss or gain.

Net Present Value

A financial metric that calculates the present value of all future cash flows associated with a project, minus the initial investment cost.