According to the Elaboration Likelihood Model, TV Advertisements for Tylenol

question 183

Multiple Choice

According to the elaboration likelihood model, TV advertisements for Tylenol that use an attractive famous actor who portrays a doctor in a television series to promote the product are using

• A)a peripheral route.
• B)a central route.
• C)fear appeal.
• D)the foot-in-the-door technique.

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Definitions:

Bipolar Disorder

A mental health condition characterized by extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).

Neuroticism

A characteristic of personality marked by feelings of emotional unpredictability, nervousness, frequent mood changes, annoyance, and melancholy.

Self-Control

Self-Control is the ability to regulate one's emotions, thoughts, and behaviors in the face of temptations and impulses.

Big Five

A model of personality that outlines five broad dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.