According to the Elaboration Likelihood Model of Attitude Change, When

question 87

Multiple Choice

According to the elaboration likelihood model of attitude change, when people ponder the content and logic of persuasive messages, it is referred to as the _____ route.

• A)objective
• B)subjective
• C)central
• D)peripheral

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Definitions:

Patent Amortization

The gradual write-off of the cost of a patent over its useful life to reflect its consumption, expiration, or decline in value.

Franchise Acquisition

The process of acquiring the rights to operate a business under an established company's brand and system.

Research And Development

Activities related to the innovation, improvement, or development of products or processes.

Straight-Line Depreciation

A method of allocating the cost of a tangible asset over its useful life in a linear fashion.