You Are Sitting on a Park Bench in a Major

question 144

Multiple Choice

You are sitting on a park bench in a major metropolitan area from 7 a.m. to 7 p.m. and you note the number of people who walk by, whether or not they litter, and their gender. You are engaging in ​

• A)casual observation.
• B)naturalistic observation. ​
• C)case study research. ​
• D)experimental research. ​

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Definitions:

Afford

The ability of an individual or organization to manage financial expenditure on goods, services, or investments without undue hardship.

Purchase Decision Process

The stages a consumer goes through in deciding to buy a product or service, including recognition of need, information search, evaluation of alternatives, purchase, and post-purchase evaluation.

Advertisements

Public notices or announcements, typically promoting a product, service, or event, through various media channels.

Salespeople

Individuals who are employed to sell products or services to customers, using various techniques to persuade potential buyers and close sales.