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Mackenzie took part in an experiment where she was told she would be required to sit alone in a darkened room for 30 minutes, after which she would be asked to complete a brief questionnaire about her future goals and plans. When she finished the questionnaire, she was told the experiment was over. Mackenzie never really understood the purpose of the study, and she wasn't sure why she had to wait in the darkened room before filling out the short questionnaire. In this case, it would appear that the researchers who conducted the experiment
Products
Goods or services that are created through a process and then offered to the market to satisfy a need or want.
Buying Decision
The process through which a consumer decides whether or not to purchase a product or service.
Frito-Lay
A subsidiary of PepsiCo, specializing in the manufacture and distribution of snack foods.
Inventory
The total amount of goods or materials a business holds, intended for sale or use in production, often managed to optimize supply chain efficiency.
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