If a Researcher Uses a Sample That Is NOT Representative

question 215

Multiple Choice

If a researcher uses a sample that is NOT representative of the population from which it was drawn, the project would show the effect of ​

• A)experimenter bias.
• B)sampling bias. ​
• C)placebo effect. ​
• D)subject bias. ​

Understand the critical first steps in developing a marketing strategy, including target market selection and SWOT analysis.

Recognize the conditions under which a total-market approach is suitable for product marketing.

Understand the psychological variables influencing buying behavior.

Recognize the importance of attitudes towards buying behavior.

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Definitions:

Internal Rate

Also known as the internal rate of return (IRR), it is the discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.