Imagine That You Are a Salesperson and That You Want

question 16

Essay

Imagine that you are a salesperson and that you want to sell a washing machine that few people seem interested in buying. Your image research suggests that people find that the appliance is too big and heavy and that the buttons and knobs on it look "cheap." Describe two perceptual principles you could use in your print advertisement that will make the washing machine appear smaller and less heavy to customers.

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Definitions:

Accounts Receivable

Amounts owed to a company by its customers for goods or services delivered or used but not yet paid for.

Probability

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Advances

Payments or funds given ahead of a normal schedule or before the receipt of goods or completion of services.

Employees

Individuals who are hired by a business to perform tasks in exchange for wages, benefits, or salaries.