Imagine That You Are a Salesperson and That You Want

question 16

Essay

Imagine that you are a salesperson and that you want to sell a washing machine that few people seem interested in buying. Your image research suggests that people find that the appliance is too big and heavy and that the buttons and knobs on it look "cheap." Describe two perceptual principles you could use in your print advertisement that will make the washing machine appear smaller and less heavy to customers.

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Definitions:

Incentive Contracts

Agreements that provide additional benefits or compensation to parties who meet or exceed specific performance goals or targets.

Monitoring

The continuous observation and recording of activities or changes in a project or system over time.

Incentive Contracts

Contracts designed to align the interests of parties by providing rewards based on performance.

Shirking

The behavior of avoiding or neglecting responsibilities, typically in the context of employment or duties.