A Pigeon Learns to Peck at a Round Disk to Receive

question 131

Multiple Choice

A pigeon learns to peck at a round disk to receive reinforcement, but not at a square disk. This means that, for the pigeon, the shape of the disk is a

• A)reinforcer or nonreinforcer.
• B)punisher or nonpunisher.
• C)generalization stimulus.
• D)discriminative stimulus.

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Definitions:

Repeat Buying

The act of customers repeatedly purchasing the same brand or product, demonstrating brand loyalty and satisfaction.

Trends

General directions in which something is developing or changing, often identified in social, cultural, economic, or technological contexts.

Recency-Frequency-Monetary Analysis

A marketing analysis technique that segments customers based on their most recent purchase, how often they buy, and how much they spend.

Future Profits

Anticipated earnings or gains in financial terms expected to be realized in the future from business activities or investments.