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Primary reinforcers are effective because
Postdecisional Dissonance
The discomfort experienced after making a difficult choice, often involving feelings of regret or uncertainty.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting cognitions, such as beliefs, attitudes, or behaviors.
Dissonance Reduction
The process of rationalizing or justifying conflicting thoughts, beliefs, or attitudes to reduce psychological discomfort.
Theory of Planned Behavior
A psychological theory which states that an individual's behavior is determined by their intention to perform the behavior, which in turn is influenced by their attitudes, subjective norms, and perceived behavioral control.
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