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Behavior modification works BEST when used to modify
Operating Expenses
Costs incurred in the day-to-day operations of a business, excluding the cost of goods sold, such as rent, salaries, and utilities.
Capital Budgeting
The process of evaluating and selecting long-term investments that are in line with the firm's financial strategies and goals.
Incremental Sales
The increase in sales revenue attributed to a specific marketing activity or business decision.
Operating Expenses
Costs associated with a company's operations, such as sales and marketing, administration, and rent.
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