Two Students Took a Memory Test That Involved 20 Nouns

question 75

Multiple Choice

Two students took a memory test that involved 20 nouns shown sequentially on a TV monitor. Mallory tried to think of rhymes for each word as it appeared on the monitor; Bailey tried to think of ways each word could be used in a sentence. Based on Craik and Lockhart's levels-of-processing theory, you should predict that ​

• A)Mallory will have better recall of the words because she used semantic encoding.
• B)both students should have equivalent recall of the words. ​
• C)Bailey will have better recall of the words because she used semantic encoding. ​
• D)Bailey will have poorer recall of the words because she used structural encoding. ​

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Definitions:

Break-even Point

The point at which total costs and total revenue are equal, leading to neither profit nor loss.

Fixed Expenses

Costs that remain constant regardless of the level of goods or services produced, such as salaries and rent.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue contributes towards covering fixed costs and generating profit.

Contribution Format

A type of income statement where costs are segregated into variable and fixed, highlighting the contribution margin.