Which of the Following Is True of Need Satisfaction Selling

question 79

Multiple Choice

Which of the following is true of need satisfaction selling?

• A) Customer responses dominate the early portion of the sales interaction.
• B) Customers are unwilling to spend considerable time in preliminary meetings to define needs prior to a sales presentation.
• C) Salespeople use various influence tactics to alter customer needs.
• D) It goes beyond identifying customer needs to developing alternative solutions for satisfying these needs.
• E) Salespeople prefer this approach to selling when time is severely constrained.