In the Context of a Buyer-Seller Relationship, Which of the Following

question 84

Multiple Choice

In the context of a buyer-seller relationship, which of the following statements is true of trust?

• A) The seller always defines trust in the relationship.
• B) It was more important in traditional selling than it is in today's relationship selling.
• C) A salesperson has to determine what trust means to each of his or her buyers.
• D) It is earned when a salesperson believes that a customer will make a purchase.
• E) It is unrelated to the concept of referral.

---

Definitions:

Superego

In psychoanalytic theory, the part of the personality that acts as the moral center, enforcing ethical conduct and striving for perfection.

Temporary Pleasures

Short-lived moments of enjoyment or satisfaction that do not have long-term effects on one's happiness or well-being.

Self-Improvement

The process of seeking out activities or adopting behaviors that lead to personal growth and positive change.

Id

A component of Sigmund Freud's psychoanalytic theory, representing the set of uncoordinated instinctual desires driving individuals from birth.