Sarah Recently Bought a Bicycle

question 32

Multiple Choice

Sarah recently bought a bicycle. After a few days of cycling, she realized that she needed a basket on the bicycle to keep her bag and other items while cycling. Sarah's need of a basket is a _____.

• A) situational need
• B) functional need
• C) social need
• D) psychological need
• E) knowledge need

---

Definitions:

Intangible

Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.

Intangibility

The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.

Relationship Marketing

A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.

Service Encounter

The exchange between a consumer and a service provider at the time a service is delivered.