A Good Customer Value Proposition Should

question 79

Multiple Choice

A good customer value proposition should:

• A) have complicated statements with a large number of technical terms.
• B) reflect on product or service dimensions that add value.
• C) be based on a superficial customer assessment.
• D) list all the benefits of a salesperson's offerings.
• E) be as specific as possible on intangible outcomes that add value.

---

Definitions:

Income of Consumers

Refers to the total earnings received by individuals or households, including wages, salaries, benefits, and returns from investments.

Demand for a Product

Refers to the quantity of a product or service that consumers are willing and able to purchase at various prices during a given period of time.

Price of a Product

The amount of money required to purchase a specific good or service, determined by various factors including demand, supply, and production costs.

Pricing Power

The ability of a firm to dictate or influence the price of its goods or services in the market.