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In the Boomerang Method of Overcoming Sales Objections, a Salesperson

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In the boomerang method of overcoming sales objections, a salesperson responds to buyer objections by taking a softer, more tactful approach when correcting a prospect or customer's information.


Definitions:

FTC Act

A federal law established to prevent unfair methods of competition, and unfair or deceptive acts affecting commerce.

Celler-Kefauver Act

The federal law of 1950 that amended the Clayton Act by prohibiting the acquisition of the assets of one firm by another firm when the effect would be less competition.

Federal Trade Commission

A U.S. government agency whose mission is to protect consumers and promote competition.

Misleading Advertising

Advertising that deceives or is likely to deceive the consumers, making them believe something about a product or service that is not true.

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