Examlex
The public self is the same as one's self-concept.
Global Brand
A brand that is recognized and has a consistent image and product availability across the world markets.
International Brand
A brand that is marketed and recognized across several countries, often requiring adaptability to different cultures and markets.
Exported Brand
A brand that is marketed and sold outside of the country where it is produced.
Brand Conscious
A consumer behavior characterized by a preference for, and awareness of, branded products over generic or unbranded alternatives.
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