Jules and Jim Are Reading a Book Review About a Book

question 23

Multiple Choice

Jules and Jim are reading a book review about a book that both of them have read. Jules hated the book, and seems to feel that the reviewer also hated it. Meanwhile, Jim thought the book was witty and provocative, and he seems to think that the reviewer shares HIS views. It seems as though both Jules and Jim are "seeing" different things when reading the book review. That is, both of them seem to be engaging in the ____.

• A)confirmation bias
• B)self-fulfilling prophecy
• C)false consensus effect
• D)illusory correlation

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Definitions:

Influencers

Individuals who have the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.

Specifications

Detailed descriptions of the design, materials, and requirements for a project or product.

Buying Center

A group of individuals within an organization who participate in the decision-making process for purchasing goods or services.

Buyer

An individual or organization that purchases goods or services for personal use or for incorporation into products or services they provide.