One Technique That Advertisers Often Use to Influence Consumers Is

question 159

Multiple Choice

One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____. ​

• A)operant conditioning
• B)classical conditioning ​
• C)vicarious learning ​
• D)observational learning ​

---

Definitions:

Two Tail T-test

A statistical hypothesis test used to determine if there is a significant difference between the means of two groups, allowing for differences in both directions.

Population Means

The average value of a characteristic within a total population, providing a central tendency measure of the data set.

Populations

In statistics, a population refers to the complete set of items or individuals from which data can be collected.

Criterion

A principle or standard by which something can be judged or decided.