When Advertisers Need to Help Sell a Low-Quality Product, They

question 55

Multiple Choice

When advertisers need to help sell a low-quality product, they often make ads that use loud music and distracting images (as opposed to ads that explicitly and straightforwardly discuss the features of the product) . This is probably a good strategy because it is likely to foster ____ processing of the ad's claims and in turn to ____.

• A)automatic; encourage emotional attachment to the product
• B)automatic; prevent people from doubting the validity of the claims
• C)deliberate; encourage emotional attachment to the product
• D)deliberate; prevent people from doubting the validity of the claims

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Definitions:

Isopropylcyclohexane

An organic compound featuring a cyclohexane ring substituted with an isopropyl group, used in various chemical applications.

Chair Conformation

A term used to describe the most stable, staggered conformation of a cyclohexane ring, resembling a chair, which minimizes steric strain.

Axial

Describes atoms or groups of atoms in a molecular structure that are oriented parallel to an axis of symmetry, often contrasted with equatorial positioning.

Chair Conformer

A specific spatial arrangement of the cyclohexane ring that minimizes steric strain, resembling a chair shape.