You Are Trying to Persuade Your Mother to Lend You

question 148

Multiple Choice

You are trying to persuade your mother to lend you some money. You decide to make your attack in the evening, when she will be tired and distracted. This evening strategy is likely to be effective (assuming your mother is not in a bad mood) because in the evening she will be more likely than usual to rely on the ____ system, which will in turn ____.

• A)automatic; encourage an emotional response
• B)automatic; prevent her from questioning the reasons for your request
• C)deliberate; encourage an emotional response
• D)deliberate; prevent her from questioning the reasons for your request

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Definitions:

Return on Equity

A measure of financial performance that calculates the amount of net income returned as a percentage of shareholders' equity.

Net Profit Margin

A financial metric that shows the percentage of profit a company generates from its total revenue, indicating profitability efficiency.

Gross Margin Percentage

A financial ratio that indicates the percentage of revenue that exceeds the cost of goods sold (COGS), a measure of profitability.

Total Assets

The total sum of all assets, both current and non-current, owned by a business.