Public Health Messages That Are Fear-Based (E

question 71

Multiple Choice

Public health messages that are fear-based (e.g., messages about the dangers of smoking) are not always effective. They often backfire because ____.

• A)they tend to be too scary, causing people to "turn off"
• B)people do not believe in the media anymore
• C)people do not like to be put in a bad mood
• D)most people are already well-educated about important public health issues

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Definitions:

Certification

The process of verifying the qualifications, skills, and competencies of an individual or organization, usually through the completion of an examination or evaluation.

Economic Strikes

Work stoppages by employees as a part of a labor dispute to enforce demands regarding wages, hours, and other working conditions.

Deep Background

Information provided to a journalist that cannot be attributed to a name or even a confidential source.

Voter Turnout

The percentage of eligible voters who cast a ballot in an election, indicating the level of public engagement and participation in the democratic process.