Examlex

Solved

Hovland's Approach to the Use of Fear in Persuasion Is

question 20

Multiple Choice

Hovland's approach to the use of fear in persuasion is based on ____ theory.


Definitions:

Self-Efficacy

A person's confidence in their ability to perform tasks that lead to certain desired outcomes.

Mastery

The process of acquiring comprehensive knowledge or skill in a subject or activity, often leading to improved performance and a sense of achievement.

Drive-Reduction

A motivational concept suggesting that humans act to alleviate physical or psychological needs, aiming at maintaining homeostasis.

Safety

The state of being safeguarded against or not prone to causing harm, peril, or damage.

Related Questions