The Finding That, Over Time, People Tend to Separate Messages

question 168

Multiple Choice

The finding that, over time, people tend to separate messages from their sources-and forget where or from whom they heard certain things-is known as the ____. ​

• A)omega effect
• B)sleeper effect
• C)discontinuity effect
• D)boomerang effect

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Definitions:

Discounted Payback Period

A capital budgeting method that calculates the amount of time needed to break even from an investment in present value terms, factoring in the time value of money.

Discount Rate

In discounted cash flow analysis, it's the rate of interest used for calculating the present day value of future financial inflows.

Cash Flows

The sum of all money transactions both incoming and outgoing in an establishment, affecting its ability to maintain liquid resources.

Discounted Payback Period

The time required to recoup the cost of an investment taking the time value of money into account, effectively the period it takes for an investment's cash flows to cover its initial cost.