Compared to People with Low Intelligence, People with Moderately High

question 112

Multiple Choice

Compared to people with low intelligence, people with moderately high levels of intelligence tend to be ____ when they encounter persuasive messages. ​

• A)more receptive and more yielding
• B)more receptive but less yielding
• C)less receptive but more yielding
• D)less receptive and less yielding

Understand the facilitating functions within the distribution process.

Identify the types of intermediaries and their roles within marketing channels.

Recognize how marketing channels enhance product or service appeal to buyers.

Understand the importance of grading and quality assessment in marketing channels.

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Definitions:

Biological Prepared

Refers to the concept that certain behaviors or physiological responses are innately programmed in organisms to aid in their survival.

Counterconditioning

A fear-reduction technique in which pleasant stimuli are associated with fear-evoking stimuli so that the fear-evoking stimuli lose their aversive qualities.

Flooding

A behavioral fear-reduction technique based on principles of classical conditioning; fear-evoking stimuli (CSs) are presented continuously in the absence of actual harm so that fear responses (CRs) are extinguished.

Unconditioned Stimulus (UCS)

A stimulus that elicits a response from an organism prior to conditioning.