The Elaboration Likelihood Model Is Almost Identical to Another Model

question 42

Multiple Choice

The elaboration likelihood model is almost identical to another model, known as ____.

• A)the personal relevance theory of persuasion
• B)the heuristic/systematic model
• C)the theory of psychological reactance
• D)action identification theory

---

Definitions:

Cronbach's Alpha Coefficients

A statistic used to measure the reliability or internal consistency of a set of test or survey items.

Methods Section

A part of a research paper or report that describes the procedures and techniques used in the study to collect, process, and analyze data.

Reliability Coefficient

A statistical measure that indicates the consistency or repeatability of measurements.

Variance

A statistical measure of the dispersion, indicating how spread out a set of data is around the mean, reflecting variability within the dataset.