Examlex
While exchange relationships are based on a norm of ____, communal relationships are based on a norm of ____.
Customer Relationship Marketing
A strategic approach focusing on building and sustaining long-term relationships with customers for loyalty and repeat business.
Strategic Alliance
A formal agreement between two or more parties to pursue a set of agreed-upon objectives while remaining independent organizations.
Intimate Friendship
A close and personal relationship characterized by deep affection, trust, and mutual understanding.
Business Friendship
A friendly relationship between individuals who engage in business transactions, aiming to create a positive, cooperative environment.
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