To Better Understand Their Current and Future Customers, Companies Routinely

question 10

Multiple Choice

To better understand their current and future customers, companies routinely monitor online discussions about their products and services and use online marketing research techniques called ____.

• A)lateral cycling
• B)geo-targeting
• C)netnography
• D)sentiment analysis

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Definitions:

Genotype

The genetic constitution of an individual organism.

Phenotype

The collection of visible attributes or qualities of a living being that emerge from the interplay between its genetic makeup and environmental factors.

Codominant

Codominant refers to a genetic scenario where two different alleles of a gene are expressed equally in the phenotype of heterozygotes, neither being dominant or recessive.

Incomplete Dominant

A genetic pattern whereby an offspring's phenotype is a blend of the parents' phenotypes, neither gene being completely dominant.