In a Study About How to Encourage Hotel Guests to Reuse

question 26

Multiple Choice

In a study about how to encourage hotel guests to reuse their towels, thereby promoting conservation behaviors, which type of message was the most effective?

• A)One that simply provided a general environmental focus
• B)One that elicited cooperation and invited guests to "partner" with the hotel to protect the environment
• C)One that evoked the norm of reciprocity by noting that the hotel was doing its part to protect the environment and inviting the guest to do his or her part
• D)One that clearly portrayed environmental damage with photos of decimated landscapes