Examlex
The _____ proposes that individuals seek through their communication to maximize their rewards and minimize their costs.
Dissonance
A state of mental conflict or unease resulting from holding contradictory beliefs or attitudes.
Realistic Claims
Assertions about a product or service that are truthful, verifiable, and grounded in factual evidence, avoiding exaggeration.
Routine Decision Making
The process of making habitual or automatic choices with minimal effort or thought, typically for low-cost and frequently purchased items.
Selective Retention
A psychological process wherein individuals remember information that is most relevant or meaningful to them while ignoring or forgetting less significant details.
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