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Nina is part of a group that was formed to prevent cruelty toward animals. They organize fund-raisers, promote vegetarianism, and conduct stage protests against organizations that test products on animals. Which of the following social movements is illustrated in this scenario?
Cost Per Contact
A metric that measures the average expense incurred by a company to make a single contact with a potential or current customer, often used in marketing and advertising.
Personal Selling
A sales method involving direct interaction between salespeople and individual customers to persuade the customer to make a purchase.
Advertising
The act of promoting products, services, or brands through various media channels to inform, attract and engage potential customers.
Personal Selling
A direct marketing approach involving face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.
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