Kieran Is Studying How People Form Impressions of Others and Remember

question 121

Multiple Choice

Kieran is studying how people form impressions of others and remember those first impressions. He discovers that when we receive negative information about other people, it seems to be weighted more toward the impression than on positive information. Kiernan is studying

• A) group processes.
• B) evolutionary psychology.
• C) social cognition.
• D) leadership and social influence.

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Definitions:

Shopping Trips

Organized or spontaneous visits to retail outlets for the purpose of purchasing goods.

Role Identities

The aspects of an individual's identity that are derived from their roles in society, such as their job or parental status.

Profit Centres

Segments or units within an organization that are responsible for generating revenue and are assessed based on their profitability.

Paired Stimuli

In psychology and marketing, the presentation of two stimuli together so that the response to one can be measured or influenced by the other.