When Used to Measure Attitudes, Physiological Measures Such as Heart

question 66

Multiple Choice

When used to measure attitudes, physiological measures such as heart rate and perspiration reveal

• A) social desirability bias.
• B) the intensity of an attitude.
• C) whether an attitude is positive or negative.
• D) the level of control researchers have.

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Definitions:

Attitude

A relatively stable evaluation of a person, object, situation, or issue, along a continuum ranging from positive to negative.

Bystander Apathy

A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present.

Attitude

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Groupthink

A mental effect experienced by a collective, where the pursuit of agreement or uniformity among members leads to choices that are illogical or not functional.