The Primary Difference Between the Models of Persuasion Proposed by Hovland

question 118

Multiple Choice

The primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald is that Greenwald's model

• A) does not allow for central route processing.
• B) emphasizes the role of elaboration in producing persuasion.
• C) does not include reception as one of the information-processing steps in persuasion.
• D) proposes that memory of message content is the most important determinant of persuasion.

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