When Message Recipients Use Central Route Processing, Which of the Following

question 62

Multiple Choice

When message recipients use central route processing, which of the following will be true ?

• A) Messages learned with difficulty will be more persuasive than easily learned messages.
• B) Memorable messages will be more persuasive than forgettable ones.
• C) Weak messages will engender more favorable responses than strong messages.
• D) Elaboration of message content will be objective and unbiased.

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